2 April 2017 – From afar, the green Milo tents could be seen across the grounds of Pustaka Negeri Sarawak at Petra Jaya, Kuching. The grandeur set-up for Milo Breakfast Run was amazing. The Milo props and photo booths were placed strategically along the paths leading up to the starting line. The display attracted participants who eagerly took turn snapping photos as they walked towards the gathering crowd at Jalan Pustaka.
Huddled in the middle of the 6,000 huge crowd, the sound of the air horn was heard and everyone started moving forward. It was the start of Milo Breakfast Run! Participants dashed and ran, some walked and carried their children on their arms while others pushed their baby strollers along the 3km route. They passed by Stadium Perpaduan, Sarawak Aquatic Centre and Lawn Bowling field before returning back to Pustaka Negeri Sarawak to receive their goody bags of Nestle and Milo products.
There were lots of fun activities for participants to join and get a chance to win their products besides the many discounted Nestle and Milo products offered on sale. There was a Health Screening booth and several booths serving cereal with a choice of noodles and sandwiches for breakfast. The best was the ice-chilled Milo!